This ministry works closely with the tourism sector to help stimulate economic growth and investment and create an environment that allows Ontario to compete successfully in the rapidly changing world of travel and leisure. Among our activities to strengthen Ontario as an internationally-recognized tourist destination:

  • We undertake vital market research in the areas of marketing, product development, and investment to aid business decisions by both governments and industry.
  • We encourage private sector investment and new product development to expand Ontario's tourism sector and promote regional tourism economic development.
  • We support and facilitate the development of new experiences and destinations.
  • We market Ontario as a tourist destination.
  • We invest in Ontario's tourism agencies.
  • We work with industry and organizations to support the maintenance and growth of the tourism's economic contribution.

Tourism Initiatives

Ontario Place

Ontario Place

Trillium Park and William G. Davis Trail

Strategic Framework

Growing Tourism Together

Strategic Framework for Tourism in Ontario

Cycling Tourism Plan

Tour By Bike

Ontario’s Cycling Tourism Plan

Ontario Tourism Receipts

Tourism receipts are used to calculate the overall impact of tourism spending on Ontario’s GDP, jobs and taxes. It includes the spending of those who visit the province as a destination as well as the spending of those who are either passing through the province or leaving the province on their way to other destinations. This figure demonstrates how tourism activities contribute to all the provincial industries that serve travellers, regardless of their final destination.

Canadian Council of Tourism Ministers

September 2017: the Honourable Eleanor McMahon, Minister of Tourism, Culture and Sport, co-chaired the ‎Canadian Council of Tourism Ministers' meeting in Ottawa with the Honourable Bardish Chagger, Minister of Small Business and Tourism, in Ottawa. Discussion items included cycling tourism and Indigenous tourism. Eight Ministers, as well as representatives from all provinces and territories, attended.