Travel activities and motivations survey — U.S. Travel Market

Sailing and Surfing While on Trips of One or More Nights

Full report available in pdf format

A Profile Report — May 18, 2007
Executive summary

Over the last two years, 3.7% (8,119,822) of adult Americans participated in Sailing and Surfing activities while on an out-of-town, overnight trip of one or more nights. Sailing (2.1%) was the most popular activity, followed by parasailing (1.5%), windsurfing (0.3%) and kite surfing (0.2%). 25.3% (2,053,023) of the Sailors and Surfers reported that this activity was the main reason for taking at least one trip in the past two years.

Sailors and Surfers are slightly more likely to be male, and tend to be 18 to 44 years of age, married and affluent. They are less likely than the average U.S. Pleasure Traveler to have dependent children (under 18) living at home. Their levels of education (73.5% university degree) and household incomes ($100,646) are well above-average. They are over-represented in Alaska and the New England, Middle Atlantic and Pacific regions of the United States.

Over the past two years, Sailors and Surfers traveled much more frequently than the average U.S. Pleasure Traveler and they were much more likely to have taken a trip to Canada (25.8% versus 14.6%). The most common destinations were Ontario, Quebec and British Columbia, however, they were highly over-represented among U.S. Pleasure Travelers to all Canadian provinces and territories.

Sailors and Surfers were much more likely than the average U.S. Pleasure Traveler to have participated in a wide range of outdoor activities while on trip in the past two years. They were particularly more likely than average to participate in water-based outdoor activities (e.g., ocean activities, boating and swimming, scuba and snorkeling) and to have taken ocean cruises (e.g., Caribbean, Alaskan and other ocean cruises). Sailors and Surfers stayed at a seaside resort most often during the past two years, and they were much more likely than average to stay at a health spa while on a trip. In addition to their participation in outdoor activities, Sailors and Surfers were much more likely than the average U.S. Pleasure Traveler to attend cultural attractions (e.g., high art performances, participatory historical activities) and sporting events (e.g. professional events, national and international events) while on trips. They consider it important that a vacation destination offers both learning opportunities and luxury.

Sailors and Surfers use the Internet extensively for researching, planning and booking their travel. They are avid consumers of travel-related media in all forms and they are especially likely to read travel magazines. They are much more likely than average to obtain travel information through travel agents, travel guidebooks (e.g., Fodor's) and electronic newsletters or magazines.

Prepared by Lang Research Inc. on behalf of:

Ontario Ministry of Tourism, Ontario Tourism Marketing Partnership Corporation, Quebec Ministry of Tourism, Travel Manitoba, Canadian Tourism Commission, Tourism Saskatchewan, Atlantic Canada Tourism Partnership, Alberta Tourism, Parks, Recreation and Culture, Department of Canadian Heritage, Tourism British Columbia, Parks Canada Agency, Government of Yukon, Government of Northwest Territories.