Travel activities and motivations survey — U.S. Travel Market

Outdoor Activities While on Trips of One or More Nights

Full report available in pdf format

Overview Report

September 24, 2007
Executive summary

Over the last two years, 57.8% (128,892,397) of adult Americans participated in an outdoor activity while on an out-of-town, overnight trip of one or more nights. This represents 74.6% of the U.S. Pleasure Travelers (i.e., those who took at least one pleasure trip). As the number of outdoor activities participated in increases, travelers are progressively more likely to be male, younger, married, better educated and to have higher household incomes.

The most common outdoor activity types participated in while on trips during the past two years were ocean activities (e.g., swimming in an ocean, sunbathing or sitting on a beach) and wildlife viewing (e.g., viewing animals, bird watching, whale-watching). These are relatively passive activities which can be enjoyed by travelers of all ages. Other common outdoor activities included hiking, climbing and paddling and games and individual sports (e.g., tennis, bowling, board games, volleyball). Outdoor activities which require considerable physical exertion (e.g., extreme air sports; extreme skiing; board and blade activities; cycling) or special equipment or skills (e.g., motorcycling; sailing and surfing; snowmobiling and ATVing) were much less likely to be have been undertaken while on trips.