Travel activities and motivations survey — U.S. Travel Market

Cycling While on Trips of One or More Nights

Full report available in pdf format

A Profile Report — February 21, 2007
Executive summary

Over the last two years, 4.9% (10,787,235) of adult Americans went cycling while on an out-of-town, overnight trip of one or more nights. Of those who went cycling, 27.4% (2,955,131) reported that cycling was the main reason for taking at least one trip.

Those who go cycling while on trips tend to be male, between 35 and 54, and married with children under 18 at home. Cyclists are more affluent that the average U.S. Pleasure Traveler with higher household incomes. They are usually well educated with 72.2% having a university degree and 26.0% having a post-graduate degree. They tend to reside in the northern and coastal U.S. states, and in larger urban centres.

Cyclists were much more likely than the average U.S. Pleasure Traveler to have taken a trip to Canada in the past two years (26.1% versus 14.6%). The most common destinations were Ontario, British Columbia and Quebec, although Cyclists are over-represented among U.S. travelers to all Canadian provinces and territories.

Cyclists participate in a wide variety of outdoor and cultural / entertainment activities while on trips. The majority of Cyclists have participated in ocean activities, hiking, climbing and paddling, wildlife viewing, and boating and swimming on trips during the past two years. They are much more likely than the average U.S. Pleasure Traveler to engage in physically challenging outdoor activities (e.g., cross-country skiing and snowshoeing, fitness and jogging, rollerblading and skateboarding, extreme sports). They are also more likely to have attended national and international sporting events as well as theatre, film and music festivals and to have taken part in participatory historical activities, amateur tournaments and archaeological digs. These patterns reflect the fact that Cyclists are more likely than Non-Cyclists to take vacations to experience physical challenges and enjoy new, culturally-enriching experiences.

The preferred accommodations for Cyclists are public campgrounds and various types of resorts (seaside, lakeside / riverside, ski or mountain). Cyclists are also more likely than the average U.S. Pleasure Traveler to be interested in more exotic accommodations, such as remote outposts or lodges and wine tasting or cooking schools.

Cyclists tend to consult the Internet for travel information and most have booked travel online. Most Cyclists read the travel section of a weekend newspaper and visit travel-related websites, thus making these media the most efficient method by which to reach this segment. They also have above-average interest in travel magazines and travel television programming. They are more likely than other U.S. Pleasure Travelers to obtain travel information from official tourism guides or brochures, trade, travel and sports shows, guide books (e.g., Fodor's) and email newsletters.