Travel activities and motivations survey — U.S. Travel Market

Cross-Country Skiing and Snowshoeing While on Trips of One or More Nights

Full report available in pdf format

A Profile Report — March 9, 2007
Executive summary

Over the last two years, 1.4% (3,191,997) of adult Americans went cross-country skiing or snowshoeing while on an out-of-town, overnight trip of one or more nights. More American travelers went cross-country skiing (1.1%) than snowshoeing (0.6%) while on a trip. 40.8% of the Cross-Country Skiers and Snowshoers (1,202,102) reported that this activity was the main reason for taking at least one trip.

Although a relatively small segment, Cross-Country Skiers and Snowshoers are affluent and frequent travelers. They are well-educated (37.0% postgraduate degrees) and, on average, have a high annual household income ($99,325). Relative to the average U.S. Pleasure Traveler, they are more likely to be male and fall into one of two age groups — younger adults 18 to 34 or middle-aged adults 45 to 64. They are slightly more likely< than average to be married, but less likely to have children under 18 living at home. Middle Atlantic regions of the United States, and are more likely to live in large cities. Cross-Country Skiers and Snowshoers were more than twice as likely as the average U.S. Pleasure Traveler to have taken a trip to Canada in the past two years (37.7% versus 14.6%). The most common destinations were Ontario, British Columbia and Quebec. However, they were over-represented among U.S. Pleasure Travelers to all Canadian provinces and territories.

Cross-Country Skiers and Snowshoers tend to seek vacations that offer diverse and unique experiences. Most Cross-Country Skiers and Snowshoers want to see or do something new and different when they travel. They are more likely than the average U.S. Pleasure Traveler to seek both physical and intellectual challenges while on a trip. In the past two years, they were much more likely than the average U.S. Pleasure Traveler to participate in physically challenging outdoor activities while on trips including extreme skiing, extreme air sports, downhill skiing and snowboarding, and cycling. They were especially likely to participate in intellectually enriching activities (e.g., participatory historical activities, archaeological digs and sites, high art performances, aboriginal cultural experiences) when on a trip. They were also more likely than the average U.S. Pleasure Traveler to go on tours and cruises and to have stayed at a ski or mountain resort in the past two years.

Almost all Cross-Country Skiers and Snowshoers consult the Internet for travel information and a large majority (69.7%) have booked travel online. They are avid consumers of travel-related media (e.g., travel sections in newspapers, magazines, television, websites), and are more likely than average to obtain travel information from trade, travel and sports shows, guide books and official government guides.